TrueShootRate

What did you actually earn per hour on your last shoot?

Most photographers price on instinct and quietly earn less than minimum wage once editing, admin and gear are counted. Two minutes. Real numbers. No sugar-coating.

The shoot

Shoot fee (£)

What the client paid you, excluding VAT if you're VAT-registered.

VAT registered?

Paid by card or online?

Hours shooting

hrs

Hours editing

Be honest. Culling, editing, exporting, revisions.

hrs

Hours on admin & comms

Enquiries, calls, contracts, gallery delivery.

hrs

Hours travelling

hrs

Direct costs for this shoot

Travel cost (£)

Driving? Count 55p a mile (HMRC's rate) — fuel alone misses wear, tyres and insurance.

Second shooter / assistant (£)

Other direct costs (£)

Prints, albums, outsourced editing, permits, rentals, meals.

Categories mirror what UK photographers can claim as business expenses.

Target

Target hourly rate (£/hr)

What your time should be worth as a skilled professional.

£/hr